Our Mission


 B4S1C to the core is about overcoming day to day difficulties that can easily knock of our confidence and deter us from our path of success. It's about trusting ourselves, devoting our hearts to the hustle whilst staying stylish. "Keep it BOLD,SIMPLE,CLEAR" 



B4S1C was founded in 2020 by Roshan John at 16 with £150 worth of investment. The project idea developed Roshan's passion for hustling to create modern streetwear affordable and available to many! Fast forward 6 months later B4S1C is a fast growing start up business, with an increased presence internationally. This is yet just a start to great a journey! "This is a race and the finish line's miles away"